Pay Per Click Campaigning is a guaranteed method of making the #1 spot on a search engine. After research, the likelihood of getting a phone call from the keyword phrases of your industry is 100%. Your company can take advantage of instant gratification and pay less per click on average with the professionals here at Hermosa Beach Marketing.
The industry standard for Pay Per Click Management ranges from 10-40% of the monthly budget depending on how many keywords, ads, and networks your industry requires. Our Pay Per Click Packages are below, or Contact Us for more information.
$900 SetupKeyword Research30 Ad GroupsConversion Monitoring$5000 - $10000 Budget
Company Verification, Financial Installation, Password Exchange, Geo Targeting, and Overall Target Audience Ad Creation.
Keyword Research creates a honed campaign for price over payoff. Understanding how and what your potential clients are doing online is key to the success of each campaign.
Ad Group Creation
Ad Groups contain multiple advertisement tailored towards specific categories and clusters of keywords. Groups are customized per landing page or home page and are an easy way to track campaign performance.
Conversion is the reason why you fork out the dough. Each campaign should be costing you somewhere between 20-40% of your profits. A healthy campaign will make you money so performance monitoring can lead to adjusting price or page layout.
Budget and how is actually spent fluctuates and is based on an average. If a campaign puts out 40k ads a day and the budget runs out while 15k ads are still viewing, the per day allowance will be exceeded.
Networks include Google Adwords, Yahoo Search, MSN Ad Center, Google Double-Click, Yandex Search, Baidu, LinkedIn, Facebook and others.
Long Term Planning
Pay Per Click campaigns are instant gratification avenues; they are not long term plans for your business. Search Engine Optimization will make your business money without a price per click meaning your site is in the right place for your market. Each marketing plan should include a short, medium, and long term plan.
Budgets over $15k are generally tailored towards Lead Generation. Our company does lead generation for ourselves and will assist with larger campaigns as long as they do not overlap with the interests of our campaigns or those of our clients.