Current Google 2.0 Trend: When you search for a keyword like “Marketing Los Angeles” and you begin to peruse the options, You notice that Google places ads on the Top and Right and Below of the natural search. You notice that you can now barely see the ad box color. This almost indistinguishable ad color is because Google is moving your customer experience.
Future Google 3.0 Trend: I believe they will eventually drop the color all together and soon you will no longer be able to distinguish the ads from search results. Then they will simply bump down the search results for the amount of advertisers they carry. That is the current projection for Google making Search Engine Optimization even more important because the day may come when the there will only be 1 free spot on the front page for revenue producing keywords.
The Difference is Salt Water.
Marketing Los Angeles
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