Read Part 1 First? Read Part 1. Theory of Advanced Google Placement: The Why. Google will give you the top placement if the searchers pick your link over everyone elses. When you search for Historical Society in Claremont, CA, and you choose the Pomona Historical Society link...
What is the key catalyst to running a ppc campaign? Is it more more more or is it less less less? I think its nothing more than using common sense. Many times the first thing that people/companies do when they jump into adwords is make...
So this week you open your Adwords account and notice that certain keywords are doing better than others. How I approach this like the first time I opened this account for a client, combines a bit of common sense into the equation. All of the...
Alright so you spend all of this money on Adwords and your getting low to no return...
Usually on the second or so week you log in you will see this line going across saying SUGGESTED KEYWORDS. Obviously you say yes to all of the suggested keywords and kablaam...
Sigh. My Ad-words guy told me my budget was $30 a month and now he wants another $75. Whats the deal with that? Well Ad-words marketing is more or less an estimate of whats going to be spent. You put a small ad out with...
Google Ad-words provides you with the ability to advertise to people who are looking at something with the keyword combination in it. Searching in Google Reading something that has the keywords in it Visiting a website with your content matter Ad-words is the "You pay" for advertising part. Ad-sense...
Beach Travel pushed their ad campaign forward from making motion graphic banner ads to creating text ads in email clients. I made sure that I made the most of the budget I was given from .01 clicks to advertising in unrelated areas with the same...
The ladies at Beach Travel are the nicest people on Pier Ave. The devotion necessary to continue to know the ins and outs of Fiji, Tahiti, and the rest of the world takes a love for travel. They came to me with a $100 gift...