16 Aug Properly Using Image Optimization in WordPress for Traffic: Web Marketing Los Angeles
WordPress is the internet currently. The web is so complicated, but WordPress allows the average user the ability to add content with ease. Attention to detail (and a little pregame); however, will take a seemingly great WordPress user and make them a powerhouse web professional.
Image Optimization is the term for getting your image listed in the image directory on a search engine. The only reason (in my opinion) to use the image search on a search engine is to “borrow” a picture from someone else. Two things occur when you optimize images. The first is it reinforces the installed keywords on your particular page. The second is even if someone may take your photo, they still exchange your photo for a view on your website. The keyword was typed into the search engine and someone searching for that keyword chose your link above everyone elses’ link – point for you.
So how do you take advantage of Image Optimization in WordPress? Just add a few steps to the insert image process. Pie. Observe the following:
- The first thing you need to do is know which keyword you are trying to optimize for. When you know what your page is going to be about, name the photo what the keyword is going to be (See Above photo). I like to add local references to my photos because it helps the search engines know what area I am interested in pulling the traffic from. Note: Never leave spaces in your picture name. It causes issues with the ftp Server language (Your files will look like this marketing%company%Los%Angeles.jpg). Some people like to use dashes (which is ok); but I use an Underscore and Capitaliztion (title). Your choice: Image_Optimization_Los_Angeles.jpg or image-optimization-los-angeles.jpg.
- When you insert the image into the blog, copy and paste the ‘title’ field into the ‘alternate text’ field. This will satisfy the requirements of HTML5, boosting your score of the page and providing additional infomation if the image doesn’t load.
- Verify in the ‘Link Url’ has the proper name of your image listed. If it is not there, you need to hit the cancel button. Change the name of the image. Then reupload. This should correct the issue.
- Each image when done properly will display words when you leave the mouse pointer over the image. Each image in this post should display text when you hover over them.
The concept is very easy. The process gets extremely monotonous. Its over and over repetition, but in the end its worth the effort. The traffic comes in, and the search engines like you a whole lot better.