03 Aug Keyword Research: DoubleClick Management Los Angeles
What is the key catalyst to running a ppc campaign? Is it more more more or is it less less less? I think its nothing more than using common sense. Many times the first thing that people/companies do when they jump into adwords is make an ad and select about 50 keywords from off the top of their head. I’m not sure who it was Lincoln maybe who said “if I have to chop wood, I spend most of my time sharpening my axe” … one sec … “If I had eight hours to chop down a tree, I’d spend six hours sharpening my axe”. Yes, so why when a president says to take some prep time over 100 years ago, do we not at least spend some time on your ad campaign? I did. I did. I learned how to use the tools says the intern.
SOoooo my suggestion for a good free indicator tool is KeywordSpy . Free to use and fairly simple to understand. You stick in your industry like Web Design LA and press go. The site analyzes the keyword for the who, what, when where, of total searches. Hmm. Maybe Web Design LA as a first time ad campaign runner, I may not want to run with the big dogs on this keyword. 19k a month for searches at $11 a click to be on top with 340 Companies vollying as your competition. But what do you care? You don’t because you thought an intern could take care of this for you! Hooray! A waste of hard earned cash I assure you. Find good lower end keywords and taylor your beginning campaign to a simple .30 click and see if your ads work first before you try to swim in the deep end.