What is Analytics and How is it Tracked?: Web Analysts Los Angeles


Analytics 101: Web Analytics is a term for observing what people are doing on a website. Analytics tracks where the viewers came from to arrive at a website… What page they came to first… How long they stayed on that page… What they did or clicked on to exit that page to another page… Where they went when they left the website… and when/if they come back what did/are they doing?

This information can be very useful to large online stores. Many times the numbers will show a large number of people exiting a site from a page because it doesn’t work or maybe the picture is not loading or maybe the step needs to be scrapped. Making changes to improve the weakest page will keep people on the site longer and promote the possibility of a sale or close.

Web_Analysts_Los_AngelesJust like most people have heard of HTML as an internet language; there is another language called Javascript. Its not a core language, but a support language created to give the internet the flexibility to advance. Javascript is behind the scenes translating the Analytics information and sending it to the program one is using to track the stats. This could be any number of programs like Google Analytics, Omniture Sitecatalyst,  and Various other CRMs.. etc. Most of these programs have an option that groups people coming to the site by various locations in a graph or chart. This way you can break up the people that are coming from Google or Yahoo or somewhere else and give Fancy Dan PrEEsentations.

Often, Javascript information is included inside links you click on. In the above picture, you can see that their is a question mark after the normal .COM. An abbreviation of CMP, which many programmers use for campaign, has been placed with an equal sign stating which campaign it is coming from. The person tracking the data simply types in the URL into the program and hits go. The users are tracked from the campaign to see exactly what they do when they get there. (Very important if one is paying per click for the traffic). This information can be behind any text. Hover <— over this see any link can have code behind it. If you click hover, your address bar may or may not include the extra information but Javascript will read the information automatically either way.

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