13 Sep What is Analytics and How is it Tracked?: Web Analysts Los Angeles
Analytics 101: Web Analytics is a term for observing what people are doing on a website. Analytics tracks where the viewers came from to arrive at a website… What page they came to first… How long they stayed on that page… What they did or clicked on to exit that page to another page… Where they went when they left the website… and when/if they come back what did/are they doing?
This information can be very useful to large online stores. Many times the numbers will show a large number of people exiting a site from a page because it doesn’t work or maybe the picture is not loading or maybe the step needs to be scrapped. Making changes to improve the weakest page will keep people on the site longer and promote the possibility of a sale or close.