Marketing is the art of designing a good way to make money. In our case as a business, we hooked ourselves with programmers. Why? Because programmers are the smartest people in the world.
How are you going to get calls 30 miles up or down the 101? Advertising to the same sales material doesn’t close very well in another city. The solution is designing sales material monthly, having SEO and internet marketing programmers use the sales material monthly, and advertising to all the sales material somewhere other than King City.
It seems so simple, but there are a bunch of moving parts to the deal. Getting it down takes years… do you have years? Or, would you like to just jump on board and marry the marketing company.
Are you going to figure out a great way to make calls rain to your phone by yourself with your own computer? Are you going to be able to counteract what the competition is going to do once they see what you’re doing? Are you going to be able to handle someone attacking your business online with their sales material?
The answer is that you are too busy for all of that. Hermosa will respond and reply to parts of the web on your behalf to ensure your reputation is good and valid. We are the kings of writing online marketing material on a monthly basis.